FAJAS PARA BAJAR DE PESO

Diciembre de 2018 y me encuentro en Instagram como una modelo fitness de esas que se matan en el gimnasio usando una “faja para bajar de peso”.  A los pocos segundos me encuentro otra y  ahí caí en cuenta que están de regreso, si es que nunca se han ido, las FAJAS para bajar de peso.  Realmente increíble.  Yo pensé que era un tema superado con la cantidad de información que existe hoy en día.  

Yo recuerdo desde hace décadas que ha habido distintas versiones y materiales de las fajas pero la idea es la misma.  Vender la idea de que al usarlas y solo por ese hecho van a bajar de peso, medidas y grasa corporal.  Sin hacer nada más y tirados en el sillón!  Antes las había de algún tipo de plástico, hubo también algo así como trajes espaciales y ahora tienen diseño y materiales más modernos.

Aunque pudieran servir para sudar un poco más lo que se suda es agua y no grasa corporal.  Obviamente se van por la apariencia de que al apretarlas por la cintura visualmente se ve reducida ésta y ahí la gran fantasía de las personas.  Tal vez lo que no se han puesto a pensar es que cuando se la quiten van a desparramarse las carnes (si es que las tienen) cayendo en la realidad.  Y lo que tampoco se han puesto a pensar es que las modelos que las usan primero se pusieran en excelente forma mediante el ejercicio y la dieta y luego hicieron el anuncio para las fajas.  Y bueno, si además las modelos tienen acentuadas las curvas, son ligeramente voluptuosas y con cintura pequeña por cuestión genética desde luego que el efecto visual es mejor y ahí es en donde entra la MENTE IRRACIONAL.

Insisto… REALMENTE INCREÍBLE!  No cabe duda que la fórmula milenaria de venderte la idea de que con un producto o servicio lograrás un resultado extraordinario y sin hacer nada sigue vigente y vendiendo millones de dólares en el mundo.

Pues bueno, no queda más que insistir lo que ya todo el mundo sabe… Lo que funciona para bajar de peso, grasa corporal y medidas es una dieta saludable un hacer ejercicio de manera regular.  Para lo primero es conveniente acudir a un nutriólogo y para lo segundo contratar un plan de entrenamiento personalizado acorde a tu persona y objetivos. 

Si quieres contratar tu plan de entrenamiento personalizado escribe a carlos.velazquez@sistemafitness.com y para tu plan de alimentación contacta en twitter a @nutrifitness .

Coach Carlos Velázquez Dávila

NSCA, ACE ISSA, RTS, RBT

www.bandasderesistencia.com

carlos.velazquez@sistemafitness.com

Otros artículos:

Sobre el trabajo de abdomen

Los músculos abdominales cumplen con las funciones anatómicas de:

  • Flexionar la columna vertebral.
  • Estabilizar la columna vertebral.
  • Rotación de la cintura.
  • Flexión lateral de la cintura.

Recomiendo realizar ejercicios que cumplan con todas estas funciones para tener un trabajo adecuado desde el punto de vista funcional y de fuerza.

Ejemplo de ejercicios para flexionar la columna vertebral son todos los tipos de crunches.  Ejemplo de ejercicios de “estabilización de la columna” son todo tipo de planchas.  Ejemplo de rotación de cintura están las rotaciones precisamente y para trabajar la flexión lateral de la cintura habrá que realizar precisamente este tipo de movimientos y ahora lo ilustraré:

Ejercicios tipo crunch

Ejercicio tipo estabilización de columna

Ejercicio de rotación de cintura (oblicuos)

Ejercicios de flexión lateral de columna.

Es importante que una cosa fortalecer los músculos del abdomen y otra es que se vean los “cuadritos”.  Para lo segundo es conveniente eliminar la capa de grasa excedente que se encuentra entre la piel y la pared muscular de la zona.  Para esto lo único que funciona es crear un déficit calórico.  Un déficit calórico se crea gastando más energía de la que se consume para así utilizar el energía en reserva (grasa corporal).  

Para crear el déficit calórico es necesario ingerir menos energía en forma de alimentos o gastar más energía de la que se ingiere o ambas cosas que hace este proceso más rápido.

Gastar más energía se hace con actividad física o ejercicio e ingerir menos energía lo logras comiendo menos, de preferencia con una dieta de un especialista para que realice el balance energético, de macro y micro nutrientes de manera adecuada.  El Lic. en nutrición es la persona indicada para este proceso.  Es diferente un “asesor nutricional” que incluso se auto-nombran solos que una persona con una Licenciatura realizada en la materia.

En SISTEMA FITNESS tenemos una metodología muy efectiva para la tonificación muscular y la pérdida de grasa corporal.  Si requieres un plan de entrenamiento personalizado con o sin gimnasio no dudes en escribir.

Coach Carlos Velázquez Dávila

NSCA, ACE, ISSA, RTS, RBT

www.bandasderesistencia.com

carlos.velazquez@sistemafitness.com

What is the future of content marketing?

Carrie Osman: It’s been wonderful to be here today in the heart of Soho Delving into the dark roots of content marketing, which is what I’ve been speaking about Jeremy Waite: I’m basically the preacher for IBM Watson So we were talking today about the future of AI and what the implications of that are for Content marketers and people are trying to build relationships faster with their customers Freddie Ossberg: I was here today to present a keynote Called your content is stuck in the land of bland which is a summary of a study we made on 500 European C-suites, and how they consume through leadership from brands Carrie: I think obsessing over the stakeholder is really important.

I love the quote Do you want to stand on the porch and bark or do you want to go and run with the big dogs? What would my principles be? I think do less and do it better If you put everything you did in a year on a wall, would you be really proud of everything? And if there’s something you wouldn’t be proud of why are you pushing it through your organization? Stop, regroup, and go for the big things and be brave about them Jeremy: The thing they loved about the research, when I was talking to Freddie before about it He used a gorgeous term when he gave his presentation about survival of the prettiest I loved the fact that the interface of how people engage with stuff – with content – is the most important We’ve got to break down complicated things into very simple language And we’ve got to be able to communicate that to executives in that language that they understand Now where we go wrong is by Assuming that their attention spans are very short because what the research also seems to be showing is that if you give someone Good enough content they’re going to sit and read it Freddie: In an era where 5% of all content produced by brands is getting 90% of the engagement Not enough companies have a strategy in place for how to be the 5% Rather than being panicked by the Reality of content consumption especially by the C-Suite And figuring out the proper strategy for how to get noticed and get engagement The typical response is just to produce more and hope that it will stick Hann Chung Ho: what surprised me was the Difference in approach between the long-form content versus a visualization It’s quite interesting to see that see C-suites are more interested in the long-form given that our Intuition seems to be that we have short attention spans and actually we should go much shorter Vee Baker: what surprised me most today was the preponderance and interest in mobile We knew that mobile was getting stronger, but to find that that was the number one factor that was really news for us that we need to take back Freddie: I sometimes tell clients to think of another mature content creation discipline, e.g.

the movies The only movies that make the money, get attention and engagement are the big blockbuster movies You don’t want to be direct to VHS in the content marketing world. You want to be the blockbuster within your industry.

5 Ways To Grow Your Small Business With Content Marketing

hey everybody this is roberto blake of robertoblake.com helping you create something awesome today so today for social media in small business saturday we’re gonna talk about my five strategies for using content marketing and social media to grow your business content marketing is something I’ve addressed here on the channel in previous videos I’ve talked a lot about social media growth hacks and different tactics before but I get really specific about five things that you can do in terms of creating content and approaches that will help you actually specifically grow your business in terms of either establishing more credibility generating new leads revenue clients those type of things so let’s jump right into it one of the things that a lot of people don’t realize is how powerful podcasting is right now there’s several podcasts across multiple industry verticals they’re doing tremendous and it’s not just a matter of downloads and listens these podcasts are actually helping people grow their businesses and there’s a reason for it using podcast means that someone doesn’t have to sit there and watch a video actively or read an article actively it means that they can just listen while they’re at work or on a flight or on a commute or in the gym people also retain things that they hear especially if there aren’t other distractions so I think that there’s a real value in podcasting I know a lot of people have done it and grown successful businesses from it or advance their speaking careers or done other things like sell books courses and it’s a very easy thing to do compared to producing video content because you don’t have to worry about showing your face or performance you know cherishing your hair makeup or clothing to suit a video or have to worry about video editing and production doing an audio format podcast is relatively simple by comparison and so that might be a more appropriate platform for a lot of you than creating video content however video content is very popular right now for a very good reason it is because it is very impactful it is very easy to make an emotional connection with somebody that you watch on video and it there’s a added level of credibility if you’re putting your real face out there so I wouldn’t say shy away from video in favor of podcast I would say it’s a matter of comfort level if you’re someone who articulates and speaks very well but is a little bit camera shy or is intimidated by the prospect of editing then I would say podcasting is for you alternatively video is something that does very well all of you have seen how well it’s been able to do for me and there’s a lot of opportunities to grow your business you can use videos to grow your email list you can use podcast for that as well you can generate revenue from videos in multiple ways I’ve done several videos about that but in terms of actually growing a business video is a great way to demonstrate your products or your services use testimonials from satisfied customers or clients give upfront value and then be in a position to appropriately ask for the sale so I really think that video marketing is very strong it’s very compelling webinars are obviously a way of utilizing video to your maximum advantage in terms of capturing people on email lists getting qualified leads and then converting to your offer at the end so again you don’t have to necessarily do the five-minute YouTube thing I you know I actually don’t even stick to that I do ten and twenty and thirty minute and hour long videos here on the platform but that’s just to give you context that you can do video that’s appropriate to the situation appropriate to your audience your industry your products and services Home Depot is a great example of this all the technology companies Adobe CyberLink Sony the camera companies they all are using the power of video marketing to showcase their products and services and what they have to offer and help people make an informed buying decision so I would recommend that you consider that for your business blogging is something that people are under estimating and they feel that’s gone out of style it takes effort to do good writing I would make the argument that you could always record in your iPhone or your Android and then write based on the notes if you feel you can just articulate your point of view better that way but don’t want to produce a podcast that’s something I’ve done and continue to do for articles I write for how design and print magazine I use audio first and then I just summize my notes for speaking out loud having the conversation and then get to polish it in my writing so that’s something that you can take advantage of you can use voice dictation software the real powerful thing about blog content and articles is the power of the Google search engine and the opportunity to find that also whether you’re doing audio or video or written blogs this is giving you content that you can market and distribute in various social media platforms it means that you can take this thing and it can be a postman LinkedIn or medium or on Facebook or in Twitter so I would definitely consider taking advantage of that the written word is still as powerful as ever maybe even more so and it’s a great opportunity for you to be discovered in the Google search engine so I would take advantage of it by for strategy for content marketing is do not underestimate the power of strong visuals in terms of graphics and photography it’s not just about posting something to Instagram I would make the argument that Pinterest and LinkedIn are great platforms and even Facebook or great platforms for things like infographics or even for slide presentations and with Adobe spark you could actually do take images and infographics and actually convert them into an interesting video and that’s all free so I would look at things like you can do creatively with these visuals and not just post up a photo with a caption but looking at things like infographics looking at ways of posting interesting statistic cards that are valid for your industry are a good way to build your authority instead of just publishing a white paper why not take that same information and data and make it visually interesting and appealing to people and make it something that the at a glance they understand what you’re talking about and can identify with the topic instead of having to read and spend that time upfront before deciding whether or not they want to continue or whether it’s worth their while give upfront value in the form of simple communication with visuals so I really believe in that and I think that’s a great way to can use images and photography as a compelling content marketing strategy and I think that if you distribute it in the right platforms that’ll do very well for you obviously if you have a product using great images of your product shots and really you know even having that crowd-sourced by your community and show people using the product I think that those things appeal to consumers and will help convince them to buy I know it’s something that’s worked on me that’s how people get my money my fifth and final content marketing strategy for you revolves around email it’s very attractive for marketers to pitch the value of an email list but very few people actually give you real tactics and strategies for effectively contributing to your email list subscribers once you’ve grown that list we’re all about the monies and the list of money is in the list what is the real value that you can deliver in these emails that you’re sending out week after week or some cases you’re sending them daily and I think that a lot of people are just abusing their email list and they’re not providing any real value that is exclusive to that list I think doing things like private videos that only go out to people in the email list I think that there’s a value in that somebody’s taken advantage of that as Gary Vaynerchuk I think that offering special discounts that’s cool but I would say putting some useful information and some resources that your email list can get is a really great way to keep people on your list if they have the expectation that you’ve set of delivering something that they want and is the to their maximum advantage and not just your ability to direct market and sell to them so I would say something like committing to you once a month making an exclusive resource just for your email list is a great strategy and it’s not nearly as time-consuming as you would think I think aggregating the best free resources for the audience that you’re reaching from around the web means that you can provide value every week without having to actually make these assets yourself you could just say you know what I found these five great assets on the internet that I think helped you do these things that I know that you care about because that’s why you’re on my list here you go in addition to whatever else you want to do whether it’s highlighting your latest article or your latest offering or your newest product I say find ways to give them that direct upfront value even if it’s not coming directly from you and so I think that those things matter those are my top five strategies for using content marketing to grow your business we covered how you can use podcast how you can use video marketing how you can use blog articles and post how you can use images and photography and infographics and finally how you can use email marketing in a more effective way to retain people on your list and then convert them later I hope you guys really enjoyed this video I like doing these kind of things and use some insights into how I’m using content marketing and how a lot of my clients and contemporaries are using it as well if you like this type of video or you have other ideas for social media in small business videos for Saturday let me know in the comments section anyway like this video if you liked it don’t forget to subscribe check out the other awesome content on the channel remember you can sign up for my free email newsletter and get my free ebook the 7 points of personal branding they could help a lot of you who are trying to develop your personal brand and grow your online presence as always you guys thanks so very much for watching and don’t forget create something awesome today

Beginner’s Guide to Content Marketing (what every content marketer needs to know!) | #ChiaExplains

91% of B2B marketers – they do use content marketing, but 63% of businesses , they actually DON’T have a documented content strategy, making it really hard for content marketers that are just getting started and that’s why I wanted to make this video – with 5 things that I wish I’d known about content marketing… in the video! Hey it’s Chia from Brand24 and today I’ve put together a few content marketing tips based on the top 5 things that I wish I’d known about content marketing before diving in headfirst. First of all, content can take on many forms: blogging, articles, podcasts and videos. Today, we’re going to focus on articles and blog posts, since it’s where most of us begin. So, the first thing I wish I’d known about content marketing is that there are so many ways to RESEARCH your audience. DON’T make any assumptions – that’s how you create a disconnect between what you THINK your readers want VS what they actually want.

Start by looking at their demographics. Where is your target audience from? What do they do? For the most part, are they older, younger or somewhere in the middle? How did they find you? Research as much about your audience as you can – this will help you figure out how to communicate with them and even build a buyer persona. Then you want to dive even deeper into your research and see what kind of problems or questions you can answer for your audience.

To do that, you have to be listening to them in the first place and paying attention to the obvious clues they give you. Maybe one of your best features is hidden too deeply and they have no idea it even exists. Or your last product upgrade could’ve turned out to be more of a downgrade for them. See if they’re confused about how your product works – you might need to provide more educational content. And in some cases, you could even find that they’re using your product in a really different way than you’d expected. All of these situations require different types of content, or at least different messages. The 2nd thing I wish I’d known is how much your content is affected by SEO. If you’re going to be writing articles and blog posts, then one of the first things you want to do is learn the basics of SEO – if you like YouTube, I recommend Moz and Brian Dean.

And before you start to write any articles, run a simple content AUDIT first. Go through the existing content for your site to identify content gaps. Basically, you want to avoid covering the same topics or you might hurt your SEO with content cannibalization. This is when you have more than 1 blog post targeting the same keywords – you could end up splitting your traffic between these articles, making it hard for any of them to rank on page 1 in Google. And the 3rd thing I wish I’d known about content marketing is how much DATA matters, because it’s not enough to just write good copy – not anymore.

After you’ve run your content audit and found fresh topics that haven’t been covered yet, you want to look through your data for trends. This will show you what kind of content has a record of performing well. For most of us, this starts inside Google Analytics. Depending on your goal (traffic or conversions), you can see if your audience has responded well to “how to” type articles that show them how to do something. Or, maybe they prefer curated lists where your product is listed as one good option in a selection. And you can also look at the length of your top-performing articles to see if your readers prefer shorter or longer posts. See what type of content has worked and match that with the content gaps that you’ve identified. Now, the 4th thing I wish I’d known about content marketing is how much RELATIONSHIPS matter. Between content creation, distribution and curation – it’s a balancing act.

Let’s say you’ve created that amazing piece of content – now you want as many people as possible to see it. This is where content distribution comes in – and apart from tools and time, the communities that you build can make a world of difference. Start to cultivate good relationships with other content creators and engage with their posts. Include their articles when you’re curating content to share – you’ll find that this will help foster engagement for YOUR articles too, maximizing the social media reach of your content. This is something that can also give your SEO a little boost in a roundabout way. Even though Google has said that social shares don’t directly impact your search rankings, evidence points to a strong indirect connection. The highest ranking sites and blogs on Google usually have strong social media presence. And while backlinks will inevitably be more valuable than social shares, people can’t link to your content if they don’t know about it; and the more shares your content gets, the more people that get to see it. It’s all connected: relationships, distribution, shares – there’s a little bit of PR and networking involved in content marketing as well.

And last but not least, the 5th thing I wish I’d known is how much TIME you can save by using tools and apps. Between working out the first 4 things I mentioned above, there’s not much time for anything else – unless you learn how to delegate by using tools. This is really a matter of knowing how to streamline your work process: which part requires a human touch, and what you can have a tool or application handle – and there’s a tool for almost everything these days. In another video, I’ll show you some of the tools on heavy rotation for our content team at Brand24 – including what we use to find potential topics, for writing the actual content, optimizing it, creating images, down to scheduling, distribution, measuring the impact and more. Hopefully, sharing these 5 things that I wish I’d known about content marketing will help those of you who are just getting started gain some perspective. If you have any questions or something to add to the list, put it in the comments below.

And if you found this video helpful, remember to like, share and subscribe to our YouTube channel – where I’ll be sharing tips & tools on how you can do MORE in social media & digital marketing each week. And that’s it for today – hope you learned something useful. See you next time – bye!.

Content Strategy 2019: Create a POWERFUL Content Marketing Strategy from Scratch

Today you’re gonna learn exactly how to create a content calendar from scratch with this awesome content calendar template that we have for you. If you’re into content marketing, and you’re producing a lot of content, it’s really, really important to create a content calendar. When are you posting? What time do you post? Who’s responsible for what? The larger you are, and the more important content marketing is to your business, the more important this is. So stay for the whole video, because we’re gonna go through the exact step by step process that you need to create a content calendar with this awesome content calendar template.

My name’s Tommy Griffith with Clickminded.com. Let’s get going. Okay, so how to create and manage your content calendar with this awesome content calendar template we have for you. So we’re gonna dig into the Clickminded SOP library for this one today. SOP stands for standard operating procedures, just a fancy way to say like a really comprehensive checklist. We have a huge number of digital marketing SOPs on our website at Clickminded.com. Okay, so how to create and manage your content calendar, right. So let’s dig into some of the high level goals before we get going. First, what’s the goal here? The goal is to create an editorial calendar to manage your team’s content marketing efforts. The ideal outcome, that you’ll have a good, well set editorial calendar to follow whenever content needs to be published, regardless of the channel that you wanna publish it on. In other words, it’s not gonna be this, “Hey guys, what are we posting on Facebook tomorrow? Did someone just post on Linkedin? What are we tweeting right now?” Everything is managed through this one kind of centralized document.

That’s how this works. Prerequisite on this, you’re gonna wanna make sure you have a customer avatar defined. This is also called a buyer persona, a user avatar, a customer journey. All of these are kinda the same thing. You wanna make sure you have really well defined customer avatars before you do this. A customer avatar is very simply just a fictional person that represents a certain customer that you have. You also wanna make sure you have your keyword strategy in mind. So, if you haven’t done any keyword research yet, you’re gonna wanna be able to do that before you go into this. Knowing the primary keyword that you’re optimizing a particular piece of content for is really, really important. So make sure you do do that as well. We have a bunch of resources on keyword research for you, go ahead and click the link down below to grab those if you’d like.

Why is this important? Why is it important to have a content marketing calendar? Having a content calendar in place helps your entire team save time, be on point, and do kind of scale out and figure out all the actions that they want to do for an entire year, right. You can centralize all the stuff, plan out the entire year. Set it and forget it. So that’s very, very powerful. Right, whether you’re on the SEO team, the email team, the social team or if you’re a small team and there’s two or three people just doing everything, this is a great way to kind of centralize your plan. Where is this done? We’re going to be doing this in Google Sheets today as well as Trello. Trello is a web based kind of project management board, so we’re using both of those.

When is this done? You’re gonna wanna do this any time you have decided to stop being so sporadic about your content marketing placement, and you really wanna sorta centralize this and make it repeatable and sort of an expected process throughout your content marketing efforts. Who does this? It could be you. Could be the webmaster. Could be your content manager, or an agency that you’ve hired. One other thing on environment set up. So we’re gonna be using Trello.com for this tutorial. Trello.com is free to use, and the premium one at the time of this video is about four dollars a month. So go ahead and grab an account there before you get started.

Okay, so creating your content calendar. So go ahead and click the link down below to grab the content calendar template that we have. Make a copy for yourself in your own Google Drive folder. And so one thing you may wanna do before you get started is brainstorm. Grab members of your team. Put everyone into a room together and kind of put every conceivable idea for content marketing in the context of your customer avatars, right. Representations of your customer’s wants and needs and desires. Think of every conceivable piece of content that you think will be valuable for your customers and just put it into a Google Sheet. Don’t prioritize it. Don’t worry about this too much. Even if you’re iffy on the idea, just add it. Kind of be more liberal about this at the beginning and add more content as you can, as much content as you can. And then you’ll sort of optimize it and whittle it down a little bit later.

So let’s say we were working at a company that was designed for New Hampshire wedding venues. We have this amazing wedding venue in New Hampshire designed for weddings, and we were trying to get new customers that were booking weddings. We were trying to get couples that were finding a place to book their wedding. We wanted to brainstorm a bunch of content marketing ideas. So in the brainstorm section, you can do any concepts at all. Don’t worry about keyword research. Don’t worry about anything.

Just kinda think about how your users would search for things and what you’re users would find helpful. So, concept would be, best wedding venues for millennials, funniest wedding videos of 2019, best wedding invitation ideas. Whatever it is. You can sort of do this ad nauseum for as long as you can. Just throw a bunch of ideas in there.

As you go along if you actually decide to use them, you can schedule them so that you can make a note of that here. So, scheduled yes or no. No, yes, no and the actual date you publish them here. But that’s just a brainstorm sheet so get your team together. Throw a bunch of ideas in there. Once you’ve kind of exhausted this, you have all your ideas in there. You can switch over to the actual template. So again, we have this for you. Go ahead and click that link down below to grab it, if you’d like it. And you can sort of go through this. Make a copy of the file and click Make A Copy. And you can have this for yourself. Okay so let’s just briefly go through each of these topics and see how they all work.

So, publish date is gonna be the date that you want to publish this. We’ll just pick a day in the future and we will say June 15th, 2020. The due date is usually one or two days before your actual publish date in order to fix spelling errors. Maybe have an editor look at it. So we’ll do just kinda two days before. Author is very self-explanatory, so that’s Joe Schmo. Let’s say we really like this idea of wedding venues for millennials. And so this might be our actual … This is our keyword that we might want to change to an actual title. So something like Best Wedding Venues For Millennials In 2020, You Won’t Believe Number Seven. So something Buzzfeed-y and annoying like that. That’s the title. The content, this is just a very brief description of what your content might be. A post on the best wedding venues for millennials. Your primary keyword, we would do some keyword research in this instance, we’ll just say best wedding venues millennials was a high volume keyword. Our target persona, usually you’ve already created your persona at this point, right.

So let’s say we had a target persona named Liz and Liz is a 25 to 30 year old that’s about to get married. So Liz is our target persona. Our offer or our CTA, right. So if you’re familiar with sales funnels, you know that you always have your users at some part of the funnel. Usually the top, middle or bottom funnel. This particular type of content feels like a top of funnel type of content. So the offer will probably be to get their email address in exchange for something, right.

So maybe the offer here would be something like a checklist for millennial wedding venues. And then the content type. Is it a blog post? Is it a video? Is it a social post? Is it a photo? Is it a digital tool? This really depends on your business and kind of how that works. For most people most of the time, it’s probably a blog post, so we’ll do that for this one here. And that’s it. So that’s just one very quick example of how to take this content calendar template and kind of lay out the entire process for yourself and set it up for the entire year. Okay so that’s a content calendar template for you so you can go ahead and kinda brain dump all of your ideas in there, and then actually decide which ones you want to publish later on. That’s the template to sort of scale out the whole plan for the year. But actually managing the process is a little bit different. So we’re gonna use a Trello board to manage that process. Simply creating this editorial calendar isn’t enough.

We wanna give you a really clean, straightforward way to manage it as well. So first and foremost you’re gonna want to sign up for a Trello account at Trello.com. Once you’ve done that, you can go in and click this link down below we have for you in the resources. We’ve created a Trello board calendar template that you can make a copy of and use on your own. The basic idea here is you’re going to dump these different pieces of content into different buckets and then assign them to different members of your team, based on sort of how you’re managing your process.

So you jump into the Trello board. If you wanna make a copy, in the top right hand corner, you go to Show Menu and go to More, and just go ahead and Copy Of The Board. Call it whatever you want, you know, Content Calendar Template Sample 2019. Something like that. Okay, so we’ve got our Trello board and we’re good to go. Okay, so first you’re going to add every type of content that you created, that you decided to create that made the cut, right. So not the brainstorm dump, but everything that you decided was good for publishing. You’re going to add that to your To Do list in the Trello board. So we’ll jump in here. Let’s pretend like all of these kinda made the cut.

And so we’ll go ahead and start dumping. So that’s the Best Wedding Venues For Millennials. Under the To Do list, we’ll go to add card and we will add that here, where we can dump all of these in. So, Funniest Wedding Videos 2019 and Best Wedding Invitation Ideas, you get what I’m saying. So you can add all of your cards there first in the To Do section. So once you have all your ideas in there, you can go in and start assigning them. So make sure you get all your other team members up on Trello. You can go ahead and add members, right. And so I don’t have anyone in this demo account here, but you can go ahead and add your members there and assign them different tasks within Trello.

You can also give them different labels, right. So okay, Best Wedding Venues For Millennials, let’s give this a label. Let’s say we want this to be in a long form content, 5000 plus words. Something like that. Then we’ll make that green. And that has a label. So you got a little label on there. Funniest Wedding Video to 2019, let’s do a label on there. Let’s say this is Video. Create a new one. Give it’s own color red, we’ll label that video. So you can also label your content based on kinda the type of content that it is. And so when you’re in these cards, you can also add comments. Right, so it’s gonna be a video. Funniest wedding videos of 2019. My comment, this will be hilarious. Make sure to film in 1080HD. So like that. Whatever it is, right. You can leave your comments there as well. Trello also lets you add a due date.

So go ahead and do a due date. You can go in and make it whatever you’d like and hit Save. So let’s say you have all of your content in your Trello boards and you can go ahead and move them around. So let’s say this … Whenever staff or your team is working on something, and generally you’re going to want them to move that Trello card into the Work In Progress board. So that’s work in progress. So if I’m going to create this content, Best Wedding Venues For Millennials, I’m gonna move this over to Work In Progress. Once I’ve finished that, right. I’m the content creator, I finished that, I might tell my manager, someone else on my team who’s supposed to review it. And that, like move again over to In Review. So someone responsible for kind of proof-reading everything and then hitting Publish, would be done then. And once it’s actually published, you’d move it over again into the Published board. And if you decide, “Oh actually, wait. We can’t do that.” Something happened, it’s dumb.

You can move it over to Not Doing. So if you follow those steps, if you use the template we gave you and you use the Trello board template we have for you as well, it’s gonna make your life a lot easier, more organized and hopefully will help you grow your business. So that’s it. That’s how to create a content calendar with this content calendar template that we have for you. So I hope that was useful and it was helpful. If you learned something today, go ahead and click Subscribe down below to get even more digital marketing tactics and tips from us. If you’re on YouTube, I would love a comment from you.

What’d you think? Is this helpful? Would you use this as your own content calendar template? Do let us know. I read every single one of them. Finally if you want this template, this Trello board template and a bunch of other content marketing resources from us, go ahead and click that link down below to Clickminded.com. We have all of these resources for you for free. Click that right now. Thanks a lot..

Content Marketing Explained

People today do a whole lot of research before making their purchase decision. Almost 60% of the whole sales cycle is done even before a seller is involved. We are going to cover how this has changed the marketing concept, and how you can grasp the potential of content marketing. The customer journey has shifted from being mainly a sales activity to more of a marketing practice. Modern technology allows us to measure the interests of the prospects and that information gives marketers a clear view of what content the prospects prefer. This has made content marketing key when it comes to perfecting the buyer’s journey, building long-term relationships between customer and business.

With these 4 content marketing tactics, we are not trying to sell to the customers but rather we help them buy. To provide the right content, you need to know your customer. Create your buyer personas; fictitional and realistic representations of your ideal customers that tells you everything about them; age, shopping habits, hobbies, life style. This will help you see and analyze what your customers are thinking, and what they expect from you. Put yourself in your customers’ shoes, going through their customer journey and start constructing your own effective marketing funnel. As your customer, what content would I like to see at what time to make me feel comfortable enough to sign-up, purchase, download or in other ways engage in your call-to-actions? It’s time to publish the content that supports your buyer personas.

The motto here is to provide the right information at the right time to the right lead and certain types of content are more suitable in different stages. Successful content tactics for generating suspects would be videos and free e-books. When that suspect is ready to become a prospect, relevant content would be webinars and case studies. Further along, to get qualified leads we would offer free trials and demos. Lastly, there would be a sales interaction with the lead. Marketing automation, the engine behind content marketing. Investing in a marketing automation tool is essential to be a successful content marketer. It allows you automate the delivery of perfectly timed content based on your recipients’ behavior. It keeps your organization informed and your sales team aware when to respond to qualified leads. Begin your content marketing strategy by putting yourself in the customer’s situation. Who is your buyer? When you know that, you can start creating content that will support them throughout their journey.

Automate your content delivery with a marketing automation system to get that perfect timing. Now you’re well on your way to become a content marketing ninja.

4 Easy Ways to Measure Content Marketing ROI | Is Your Blogging Worth The Effort?

you know content marketing is going to generate you traffic everyone’s doing it so if you don’t do it you’re gonna be left out do you really want to be left out know who does hey everyone I’m Neil Patel and today I’m gonna share with you how to measure the ROI of your content marketing so now that you’ve already known or at least hopefully already convinced you to do content marketing you need to measure the ROI so what’s the first thing you need to do sign up for Google Analytics Google Analytics is a free tool from Google that’s right for free it’ll tell you how much traffic you’re getting see the beautiful part is not only Google Analytics show you how much traffic you’re getting but and this is the second tip is it can tell you how many conversions you’re generating so tip number one was to sign up for Google Analytics tip number two is to track your conversions within Google Analytics so setup goal tracking and within Google Analytics you can identify how much each lead or each sale is worth to you and every time you generate a sale from your content marketing it’ll show you that this is how much revenue you’ve generated then you can match that up with how much money you’ve spent if you spend a lot of money and you’ve generated even more money then you’re good if you’re spending 10,000 a month but you’re only generating 1,000 a month something’s kind of wrong the third thing you need to know is it takes a year before content marketing does well yes within six months you will see results but within a year or after year more so that is really when things start kicking in so you have to be patient if you want to be cashflow positive in the first 12 months it’s probably not going to happen if you started five to ten years ago sure but it’s way harder to get rankings in Google and it’s harder to get traffic from social sites like Facebook so you need to give it time last but not least if you’re trying to generate an ROI from content marketing go check out SEM rush they’ll tell you how much traffic you’re generating and how much it’s worth right somewhere to Google Analytics but they give you a dollar estimate and they tell you other people who are buying traffic for your keywords how much they’re spending so for my blog my neil patel gauhar comp site my traffic’s worth in X of a half a million dollars a month that’s a lot and it’s all from content marketing as you can imagine I’m not spending a half a million dollars a month in content marketing now I’m not saying I’m generating a half a million dollars in income but what sem rush is telling me is if I had to buy that traffic and other people are buying it and that’s what they tell you that traffic is worth roughly a half a million dollars that’s a huge number right that’s the power of content marketing there’s an ROI you just have to be patient and give it a year

Content Marketing for Photographers – Busting a Myth

– このビデオでは神話を破っています 写真から聞くコンテンツマーケティングについて ビジネスオーナー。 それで、なぜあなたが考えているのか聞いてください。 コンテンツマーケティングはすべて間違っています。 コンテンツマーケティングの話題になると、 私はよく写真家がこんなことを言うのを聞く 「私が言うにはおもしろいものがあまりありません」。 または「作成できるコンテンツはこれだけです。 「私の写真について、そして私の夢のクライアントはやっていますか 「気にすることを本当に気にかけて 「メールを読んだり、ビデオを見たりしましたか?」 しかし、ここにはこの大きな制限的な信念があります。 誰があなたが作成したコンテンツを言う そして共有は写真関連であるべきですか? はい、あなたのコンテンツのいくつかはあなたのサービスにリンクされるべきです。 実際には、あなたは本当に説得力のあるコンテンツを作成する必要があります あなたがしていることについて それがコンテンツだからです。 それは実際にあなたを雇うことを考えている誰かに助言します 端を越えてそれらを予約する、ええ。 しかし、これが事です。 大多数の人はそうではありません あなたを雇うことを考えています。 彼らは今のところ写真家のための市場にはありません、 しかし、将来的にはそうなる可能性が高いです。 彼らはそれを欲しているか必要とするでしょう。 そして、あなたは彼らのレーダーにいる必要があります、 その時が来るように、 あなたが頭に浮かぶ唯一の写真家です あなたが話しているだけではそれができない 写真について 覚えておいて、彼らはまだ悩んでいないので! だからあなたはどのようなコンテンツマーケティングを作成する必要があります これらすべての理想的なクライアントにとって 誰がまだあなたのサービスを探していませんか? それは簡単です、あなたは彼らが悩んでいることについて考えます そしてあなたはそれに関するコンテンツを作成します。 しかし、例が必要です。 それでは、Doveについて話しましょう。 世界中の女性がこのブランドに恋をしています。 彼らは石鹸についてのコンテンツを作成するためではありません 保湿剤とシャンプー。 つまり、彼らはそのようなコンテンツを作成します。もちろん、 しかし、それが私たちが彼らと恋に落ちるのではありません。 彼らが話すので私達は鳩が大好きです そして女性の自信について書く そして彼らの体のイメージ。 彼らは感情的な話題について会話を始めます 彼らの理想的な顧客が熱心に気にかけていること。 すべてのDoveのコンテンツがあればそれを保証 彼らがすることはできません美容製品についてでした 彼らが今日いる最愛の家庭用ブランド。 しかし、それは巨大なグローバル企業です、と私はあなたが言うのを聞きます。 ご存じのとおり、私はほんの小さな、地元の写真業界です。 私はあなたを聞く。 それでは、もっと小さくして、友達のAlasdairについて話しましょう。 今、彼は小さな会計事務所を経営しています ここAshton McGill そして彼の理想的なクライアントは現代的で、前向きで、 起業家、創造的ビジネスオーナー。 これでAlasdairはアカウントに関するコンテンツを作成できました 予算と利益と損失。 そして彼は自分のウェブサイトにそのコンテンツを持っていますか 誰かが会計士を積極的に探しているとき、 彼らはその内容のいくつかを見たいと思うでしょう 彼らの決断を手助けするために。 しかし、彼の理想的なクライアントは何に情熱を注いでいるのでしょうか。 いいえ! そこで、AlasdairはNever Settleというポッドキャストを始めました。 そして彼はインタビューをしました、あなたはそれを推測しました、現代の、前向きな考え、 起業家でクリエイティブなビジネスオーナー 彼らのビジネス旅行について。 会計はポッドキャストではほとんど言及されていません。 しかし、これはもたらすコンテンツです 彼の理想的なクライアントを彼の世界に。 あなたはこの小さな会社がどのように成長したのか信じられないでしょう ほんの数年で。 空白の画面を見つめている場合は、 あなたが言うことは何も面白いことはありません あなたがしていることについては、それからやめてください。 あなたの夢のクライアントは何を気にかけていますか? 彼女は何を心配し、苦労していますか? あなたがこれらのことを知っているとき、 あなたは彼女のために作成するコンテンツが不足することは決してありません そして彼女はそれをあなたを愛します。 あなたが家族の写真家なら、 子育ての高低に関するコンテンツを作成します。 私たちの写真家なら、Doveのように ボディイメージと自信についてのコンテンツを作成します。 あなたが結婚式の写真家なら、 風変わりな結婚式の会場についてのコンテンツを作成する そして計画のアイデア。 あなたは写真家です。 それはあなたが写真のボアである必要があるという意味ではありません。 鳩のようになりなさい。 Alasdairのようになりましょう。 さて、これが何かを引き起こしたならば、どうぞ来てください そして私と一緒に1時間無料で過ごす そして私は歩み、創造を通してあなたに話します あなたの写真ビジネスのための素晴らしいマーケティング戦略 わずか60分で。 togsinbusiness.com/60MMS/でサインアップできます。 私はあなたに会いたいです。 また、説明にもリンクを入れました。 そして質問があれば それとも、いくつかのアイデアを共有したいです。 それならコメントで私を殴ってください。 私は一人一人に返信しようとします。 .