Today you’re gonna learn exactly how to create a content calendar from scratch with this awesome content calendar template that we have for you. If you’re into content marketing, and you’re producing a lot of content, it’s really, really important to create a content calendar. When are you posting? What time do you post? Who’s responsible for what? The larger you are, and the more important content marketing is to your business, the more important this is. So stay for the whole video, because we’re gonna go through the exact step by step process that you need to create a content calendar with this awesome content calendar template.
My name’s Tommy Griffith with Clickminded.com. Let’s get going. Okay, so how to create and manage your content calendar with this awesome content calendar template we have for you. So we’re gonna dig into the Clickminded SOP library for this one today. SOP stands for standard operating procedures, just a fancy way to say like a really comprehensive checklist. We have a huge number of digital marketing SOPs on our website at Clickminded.com. Okay, so how to create and manage your content calendar, right. So let’s dig into some of the high level goals before we get going. First, what’s the goal here? The goal is to create an editorial calendar to manage your team’s content marketing efforts. The ideal outcome, that you’ll have a good, well set editorial calendar to follow whenever content needs to be published, regardless of the channel that you wanna publish it on. In other words, it’s not gonna be this, “Hey guys, what are we posting on Facebook tomorrow? Did someone just post on Linkedin? What are we tweeting right now?” Everything is managed through this one kind of centralized document.
That’s how this works. Prerequisite on this, you’re gonna wanna make sure you have a customer avatar defined. This is also called a buyer persona, a user avatar, a customer journey. All of these are kinda the same thing. You wanna make sure you have really well defined customer avatars before you do this. A customer avatar is very simply just a fictional person that represents a certain customer that you have. You also wanna make sure you have your keyword strategy in mind. So, if you haven’t done any keyword research yet, you’re gonna wanna be able to do that before you go into this. Knowing the primary keyword that you’re optimizing a particular piece of content for is really, really important. So make sure you do do that as well. We have a bunch of resources on keyword research for you, go ahead and click the link down below to grab those if you’d like.
Why is this important? Why is it important to have a content marketing calendar? Having a content calendar in place helps your entire team save time, be on point, and do kind of scale out and figure out all the actions that they want to do for an entire year, right. You can centralize all the stuff, plan out the entire year. Set it and forget it. So that’s very, very powerful. Right, whether you’re on the SEO team, the email team, the social team or if you’re a small team and there’s two or three people just doing everything, this is a great way to kind of centralize your plan. Where is this done? We’re going to be doing this in Google Sheets today as well as Trello. Trello is a web based kind of project management board, so we’re using both of those.
When is this done? You’re gonna wanna do this any time you have decided to stop being so sporadic about your content marketing placement, and you really wanna sorta centralize this and make it repeatable and sort of an expected process throughout your content marketing efforts. Who does this? It could be you. Could be the webmaster. Could be your content manager, or an agency that you’ve hired. One other thing on environment set up. So we’re gonna be using Trello.com for this tutorial. Trello.com is free to use, and the premium one at the time of this video is about four dollars a month. So go ahead and grab an account there before you get started.
Okay, so creating your content calendar. So go ahead and click the link down below to grab the content calendar template that we have. Make a copy for yourself in your own Google Drive folder. And so one thing you may wanna do before you get started is brainstorm. Grab members of your team. Put everyone into a room together and kind of put every conceivable idea for content marketing in the context of your customer avatars, right. Representations of your customer’s wants and needs and desires. Think of every conceivable piece of content that you think will be valuable for your customers and just put it into a Google Sheet. Don’t prioritize it. Don’t worry about this too much. Even if you’re iffy on the idea, just add it. Kind of be more liberal about this at the beginning and add more content as you can, as much content as you can. And then you’ll sort of optimize it and whittle it down a little bit later.
So let’s say we were working at a company that was designed for New Hampshire wedding venues. We have this amazing wedding venue in New Hampshire designed for weddings, and we were trying to get new customers that were booking weddings. We were trying to get couples that were finding a place to book their wedding. We wanted to brainstorm a bunch of content marketing ideas. So in the brainstorm section, you can do any concepts at all. Don’t worry about keyword research. Don’t worry about anything.
Just kinda think about how your users would search for things and what you’re users would find helpful. So, concept would be, best wedding venues for millennials, funniest wedding videos of 2019, best wedding invitation ideas. Whatever it is. You can sort of do this ad nauseum for as long as you can. Just throw a bunch of ideas in there.
As you go along if you actually decide to use them, you can schedule them so that you can make a note of that here. So, scheduled yes or no. No, yes, no and the actual date you publish them here. But that’s just a brainstorm sheet so get your team together. Throw a bunch of ideas in there. Once you’ve kind of exhausted this, you have all your ideas in there. You can switch over to the actual template. So again, we have this for you. Go ahead and click that link down below to grab it, if you’d like it. And you can sort of go through this. Make a copy of the file and click Make A Copy. And you can have this for yourself. Okay so let’s just briefly go through each of these topics and see how they all work.
So, publish date is gonna be the date that you want to publish this. We’ll just pick a day in the future and we will say June 15th, 2020. The due date is usually one or two days before your actual publish date in order to fix spelling errors. Maybe have an editor look at it. So we’ll do just kinda two days before. Author is very self-explanatory, so that’s Joe Schmo. Let’s say we really like this idea of wedding venues for millennials. And so this might be our actual … This is our keyword that we might want to change to an actual title. So something like Best Wedding Venues For Millennials In 2020, You Won’t Believe Number Seven. So something Buzzfeed-y and annoying like that. That’s the title. The content, this is just a very brief description of what your content might be. A post on the best wedding venues for millennials. Your primary keyword, we would do some keyword research in this instance, we’ll just say best wedding venues millennials was a high volume keyword. Our target persona, usually you’ve already created your persona at this point, right.
So let’s say we had a target persona named Liz and Liz is a 25 to 30 year old that’s about to get married. So Liz is our target persona. Our offer or our CTA, right. So if you’re familiar with sales funnels, you know that you always have your users at some part of the funnel. Usually the top, middle or bottom funnel. This particular type of content feels like a top of funnel type of content. So the offer will probably be to get their email address in exchange for something, right.
So maybe the offer here would be something like a checklist for millennial wedding venues. And then the content type. Is it a blog post? Is it a video? Is it a social post? Is it a photo? Is it a digital tool? This really depends on your business and kind of how that works. For most people most of the time, it’s probably a blog post, so we’ll do that for this one here. And that’s it. So that’s just one very quick example of how to take this content calendar template and kind of lay out the entire process for yourself and set it up for the entire year. Okay so that’s a content calendar template for you so you can go ahead and kinda brain dump all of your ideas in there, and then actually decide which ones you want to publish later on. That’s the template to sort of scale out the whole plan for the year. But actually managing the process is a little bit different. So we’re gonna use a Trello board to manage that process. Simply creating this editorial calendar isn’t enough.
We wanna give you a really clean, straightforward way to manage it as well. So first and foremost you’re gonna want to sign up for a Trello account at Trello.com. Once you’ve done that, you can go in and click this link down below we have for you in the resources. We’ve created a Trello board calendar template that you can make a copy of and use on your own. The basic idea here is you’re going to dump these different pieces of content into different buckets and then assign them to different members of your team, based on sort of how you’re managing your process.
So you jump into the Trello board. If you wanna make a copy, in the top right hand corner, you go to Show Menu and go to More, and just go ahead and Copy Of The Board. Call it whatever you want, you know, Content Calendar Template Sample 2019. Something like that. Okay, so we’ve got our Trello board and we’re good to go. Okay, so first you’re going to add every type of content that you created, that you decided to create that made the cut, right. So not the brainstorm dump, but everything that you decided was good for publishing. You’re going to add that to your To Do list in the Trello board. So we’ll jump in here. Let’s pretend like all of these kinda made the cut.
And so we’ll go ahead and start dumping. So that’s the Best Wedding Venues For Millennials. Under the To Do list, we’ll go to add card and we will add that here, where we can dump all of these in. So, Funniest Wedding Videos 2019 and Best Wedding Invitation Ideas, you get what I’m saying. So you can add all of your cards there first in the To Do section. So once you have all your ideas in there, you can go in and start assigning them. So make sure you get all your other team members up on Trello. You can go ahead and add members, right. And so I don’t have anyone in this demo account here, but you can go ahead and add your members there and assign them different tasks within Trello.
You can also give them different labels, right. So okay, Best Wedding Venues For Millennials, let’s give this a label. Let’s say we want this to be in a long form content, 5000 plus words. Something like that. Then we’ll make that green. And that has a label. So you got a little label on there. Funniest Wedding Video to 2019, let’s do a label on there. Let’s say this is Video. Create a new one. Give it’s own color red, we’ll label that video. So you can also label your content based on kinda the type of content that it is. And so when you’re in these cards, you can also add comments. Right, so it’s gonna be a video. Funniest wedding videos of 2019. My comment, this will be hilarious. Make sure to film in 1080HD. So like that. Whatever it is, right. You can leave your comments there as well. Trello also lets you add a due date.
So go ahead and do a due date. You can go in and make it whatever you’d like and hit Save. So let’s say you have all of your content in your Trello boards and you can go ahead and move them around. So let’s say this … Whenever staff or your team is working on something, and generally you’re going to want them to move that Trello card into the Work In Progress board. So that’s work in progress. So if I’m going to create this content, Best Wedding Venues For Millennials, I’m gonna move this over to Work In Progress. Once I’ve finished that, right. I’m the content creator, I finished that, I might tell my manager, someone else on my team who’s supposed to review it. And that, like move again over to In Review. So someone responsible for kind of proof-reading everything and then hitting Publish, would be done then. And once it’s actually published, you’d move it over again into the Published board. And if you decide, “Oh actually, wait. We can’t do that.” Something happened, it’s dumb.
You can move it over to Not Doing. So if you follow those steps, if you use the template we gave you and you use the Trello board template we have for you as well, it’s gonna make your life a lot easier, more organized and hopefully will help you grow your business. So that’s it. That’s how to create a content calendar with this content calendar template that we have for you. So I hope that was useful and it was helpful. If you learned something today, go ahead and click Subscribe down below to get even more digital marketing tactics and tips from us. If you’re on YouTube, I would love a comment from you.
What’d you think? Is this helpful? Would you use this as your own content calendar template? Do let us know. I read every single one of them. Finally if you want this template, this Trello board template and a bunch of other content marketing resources from us, go ahead and click that link down below to Clickminded.com. We have all of these resources for you for free. Click that right now. Thanks a lot..